Rick Van HouseStrategy. Systems. Implementation.
Rick Van House seated at a table, ready for a conversation

Your sales & marketing growth partner

A clearer sales system.
A partner to build it.

I help business owners connect sales, marketing, CRM, and practical AI—from figuring out what needs to change to getting it working.

Request a strategy callback

Work directly with Rick. Bring in Know’s specialists when needed.

20+

Years helping businesses
turn ideas into useful work.

Rick Van House
Founder of Know Advertising

Strategy through implementation

How I can help

Good people.
Better-connected systems.

You don’t always need more tools or another big agency engagement. Sometimes you need someone who can see how the pieces fit—and work alongside your team to connect them.

01 / Sales systems

A CRM your team
actually uses.

Build clear pipelines, useful customer context, and a follow-up process with ownership at every step.

CRM & pipelinesTeam adoption
02 / Practical AI

Less busywork.
More useful conversations.

Integrate AI into research, conversation prep, and follow-up—with your people guiding the priorities and decisions.

AI integrationUseful workflows
03 / Marketing that supports sales

Connect the marketing
to the opportunity.

Give your team relevant proof and content. Connect inquiries with the pipeline so you can see what helps move work forward.

Sales supportLead-to-pipeline visibility

From the conversation to the work

Not just a plan.
A path to getting it done.

We start with the friction your team is feeling, focus on a useful improvement, and build a process they can keep using.

  1. 1

    Find the friction.

    Look at your current tools, handoffs, and sales process. Identify where context or momentum gets lost.

  2. 2

    Build it together.

    Connect the process, CRM, marketing, and AI where it helps. Work with the people who will use it.

  3. 3

    Make it stick.

    Document the workflow, help your team adopt it, and refine the next step as you learn what works.

Client work / Great Lakes Landscape Design

A sales system built
for the next chapter.

Great Lakes Landscape Design had outgrown the way its CRM was organized. We rebuilt the pipelines around the sales process, helped train the team, and created a CRM and pipeline handbook.

The new process is helping support sales-team growth and the founder’s shift from doing the selling to leading the business.

Rebuilt CRM pipelinesTeam training & implementationA practical pipeline handbook
Meet Great Lakes Landscape Design
Illustrative high-end Midwestern home with thoughtfully designed landscaping
Great Lakes Landscape Design
Illustrative landscape image—not a client project photograph.
Rick Van House walking along a downtown street

Work directly with Rick

Advice is useful.
Getting it working
is better.

I’m Rick Van House, founder of Know Advertising. For more than two decades, I’ve helped businesses clarify their story, find growth opportunities, and turn strong ideas into useful work.

I work alongside your team from the first conversation through implementation. When a project calls for additional creative, media, or technical support, I bring in the right Know Advertising specialists.

Connect with Rick on LinkedIn

Let’s talk about your team

What would help
your sales team
move forward?

Tell me where things feel disconnected. We’ll start with a real conversation about your process, your team, and what might make the biggest difference.

Request a strategy callback

Prefer to reach out directly?

rick.vanhouse@knowad.com(313) 395-8404